What’s the secret?
You’ve probably tried many methods to get your message out. You may have posted on social media, expecting an overwhelming response, only to realize the only person who liked your post was a colleague. Then, you may have tried another social media platform, only to have a similar response. You wonder if it is the photos, the times you are posting, or if you even have the right platform. The options are endless. The secret lies in communicating to your customers the story they want to hear. Today’s content is needing to be more targeted than ever before. Stop trying to reach everyone - they are not your audience.
We’ve all heard the saying, “content is king” however, what does that mean for your business? Gone are the days when content was the creation of many well crafted articles. Content now comes in the form of images, videos, quotes, social media video stories and articles, to name a few. It’s a well crafted blend of styles of communication that demonstrate a unified message and look. Determine what it is that you want people to know about you, and then orchestrate all your communications towards that message. Don’t forget to include clear call to action! Make it simple with a low barrier of entry.
Show your personality
As a person, business or organization, your personality needs to be clear. Your messaging and content needs to communicate that personality, as well as your look and feel. It needs to be warm and inviting, even when it is polished and professional. Be inviting to the people you are trying to reach.
Create a plan
This may be beyond what you and your team are able to do on your own. There are many professionals who have the insight to review who you are, who your audience is and what you need to reach them. But, as long as you don’t have a plan, it will be difficult to execute. We are always too busy to randomly demonstrate our presence. We need to be deliberate and intentional.
Be interesting to those that matter
This is probably one of the most important aspect of communicating to your customers the story they want to hear. It may take one second to get their attention, but if you are providing a solution for something they need, they may suddenly have an abundance of time to explore deeper.
The emphasis on having interesting, lifestyle visuals is critical. In the moments people go through their feed, you need to stand out, you need to be interesting enough for them to want to follow your social media feed. When you are interesting, they will follow you. When they follow you, they will see what you have to offer.
Discovery and exploration: determine your personality, your messaging, who your audience is, where they are and what your goals are.
Create a plan: outline what you will do, who will do it and how often it will take place.
Use powerful and relevant visuals: lifestyle video and photography with interesting messaging will get people’s attention. You only need to get the attention of the people you are wanting to reach - not everyone. Choose imagery and film that they want to see. Profile yourself in a relatable manner.
Review your results and make changes: watch the stats of what you post. See what gets results. Only work what works. Try new tag lines or new thumbnail imagery.
We can help
Our team specialize in reviewing and assessing your needs, helping you discover your personality and then creating digital assets to connect with your audience. Studies show that over 80% of how people consume content is through video. It’s today’s language. If you would like to communicate with us as to how we can help you get started, please contact us. We care and we want to help.
Author: Karen Schenk