Video Ads:

Why Video ads...

Have you ever wondered how to get your message across in today's over-stimulated and highly digitized world?  

 "Facebook and Nielsen research found that up to 47% of the value in a video campaign was delivered in the first 3 seconds, while up to 74% of the value was delivered in the first 10 seconds." (1)   

These findings are true to what Iconium has discovered first hand.  By placing the face of the message at the beginning of the story, and then telling the key message within the first ten seconds, while adding subtitles allows the story to be viewed when people are not in places they can have the audio on. 

The first 10 seconds matter most. Don't try to tell your whole entire story. Think about what your clients need and wants. 

Create video ads that work

1. Capture immediate attention

The faster you capture people's attention, the better.  Start with your most captivating contents.  Use stunning shots and vivid backgrounds. 

Put your "hero" up front. Use your celebrity or recognized character on the beginning of the film. 

Feature the brand early. Facebook notes that ads with brands and the messaging in the first 10 seconds effectively reach 3 x more people. 

Use engaging copy. The use of interesting, compelling copy will be effective. (1)

2. Design for sound off

76% of rated video ads required sound to be understood, according to a Facebook's recent study. 

Tell your story visually. Create the story so it can be understood without sound.

Use text and graphics to deliver your message. Use of text overlay and graphics will help the viewer grasp your story. 

Use captions or sub-titling. Internal Facebook tests show that captioned video ads increase video view time by an average of 12%.

76% of rated video ads required sound to be understood, according to a Facebook's recent study. 

Tell your story visually. Create the story so it can be understood without sound.

Use text and graphics to deliver your message. Use of text overlay and graphics will help the viewer grasp your story. 

Use captions or sub-titling. Internal Facebook tests show that captioned video ads increase video view time by an average of 12%. (1)

3. Frame your video

Pay careful attention to how the film is framed so that key elements are highlighted. Create interesting shots so that people will stay engaged. (1)

4. Try new things

Experiment and try new things. Pay attention to the stats so you can see what is working. Keep the videos short, but make sure it is long enough to tell the story. 

5. Call to action

Keep your goal and objective as the focal point throughout the entire piece. Ensure that the call to action is clear and that your audience knows exactly what to do.  Don't be afraid to repeat it!

6. Boost your video

Facebook, Instagram and other social media give opportunities to boost the video. Do your research so that you are creating the right target audience so that the very people you want to market to are seeing the video.  Your video is only as helpful as the people who see it.  If you don't know how to do this, we are here to help you.

7. Iconium filmmakers

Our filmmakers specialize in telling your story on film in a compelling and engaging manner to elicit a response from your audience.  We listen to you, we help you by writing the script with you (or for you), we create the visual concept and work with you so that you are as much of the process as you would like to be.  We turn on the cameras, help you tell your story, edit the story and then help you make the piece work for you!   Contact us to begin the process!  

Examples:
A video ad for wedding services  
A video ad for a realtor house tour 


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(1) Retrieved from: Facebook Business Marketing