Tour our studio

Take a tour of our newly expanded studio by watching our video tour! It was only a year ago that we left “the garage”, where Iconium Media began. We have continued grow and expand. We are now a full-service media and marketing studio and agency. Click the contact button above to get in touch and arrange a visit.

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Our beginnings

Iconium’s original studio space began in a garage…

Where we are

In mid 2018 we moved to our current studio…

Renovating our newest space

Here are some images of the new additional space before our renovation. A couple weeks later, we transformed it to our new home.





Iconium goes to Greece

We’re always excited when we get the chance to create media for clients internationally. This September, our director of marketing had the opportunity to travel to Greece and attend a conference being held by one of those clients. The goal of this trip was to witness firsthand the work they do in order for us to understand their needs and how we can better market them.

Bold Moves Conference


The Bold Moves Conference is a gathering of church leaders from all over the world to encourage and inspire growth in the kingdom of God. It was amazing being a part of such a wide movement of Christian leaders, creators and influencers. Our world is so diverse and it’s always an eye opening experience to see how different life can look around the globe. It’s quite beautiful to think that in each unique culture and environment, despite differences, we can all still gather together as one unified church.

The biggest take away from this trip: it’s all about relationships.

Relationships are so crucially important in ministry and media. Whether it’s connecting with a client or an audience - relationship plays a huge factor in creating media that results in transformed lives.

"Our organization has been working with Iconium for many years now. They have been a tremendous partner in helping us develop targeted strategies and meaningful content so to accomplish our mission.”

Global Church Movements

Restructuring for Multiplication

As part of this conference, our film team was involved in an animation project that explores the restructuring and growth within the Jesus movement.

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Over the course of two months our animators took this concept from a white board diagram to a 10 minute 3D animated epic.

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Collaboration was key

In order to remain accurate to the historical texts and maintain a simplicity that could reach a universal audience - collaboration was key to our success.

You can watch the full 10 minute video below.

An unplanned Paris proposal photoshoot


After a day of touring the beautiful sights of Paris, the last item of the day was to head to the Eiffel Tower.

Karen and Kaylin were taking photos when they began a casual conversation with a young couple from South Africa. They chatted for awhile and then went on their way. About 20 minutes later, the couple sought them out, and Armandt asked if they would mind taking a few photos. As they were walking to a location, he discreetly showed Karen an engagement ring.

With that, she helped him choose a perfect location, he handed her a video camera and Kaylin (now updated that this was no ordinary photo) was ready to photograph with the DSLR. Just like that a full photoshoot was suddenly underway. Bride-to-be, Caylin, had no idea what was happening when Armandt got down on one knee, and asked her to marry him. She said YES.

It was a beautiful moment and new friendships were made. We wish Armandt and Caylin the very best as they spend their life together!

Some of the best moments in life are those we seize and capture!



Capture the moment!

Problems with neighbours?

Hello Neighbour

Life with neighbours can get… interesting.

Have you ever had an annoyance, disagreement or bad experience with one of your neighbours? You’re probably not alone. Sadly, these issues, whether big or small cause tension in our neighbourhoods and often go unresolved.

Well, if you live in Strathcona County, there is a solution! Pick up your phone and call Strathcona County Community Mediation. If you’d like to know more about them, visit their website or join them for a community barbecue on September 21st. More information can be found here.


We worked with SCCM to create an ad campaign for their services and upcoming event called Hello Neighbour. Our goal was to highlight common conflicts that cause tension between neighbours and offer a solution for them to be resolved. In real life, some of these conflicts are quite humorous, while others are very serious. Because our end goal is for resolution we decided to take a light hearted approach to this ad.

One of our favourites parts of any production is having the chance to work with amazing local talent - especially when one of those actors is a dog!


“Living together in a community can be challenging. Not all people experience events in the same way and when you find you are in conflict – there is help.”

Learn more about Strathcona County Community Mediation

Calling women to stand up

Rise in Strength

In early June, Karen Schenk, along with her husband, Cam, and two Iconium Media filmmakers, Denver Capcara and Zachary Walters travelled to Amsterdam. They respectively participated in and filmed powerful stories of women leaders who make a difference.

Sixty four women leaders from around the globe gathered to celebrate the gifting, service and leadership of women in the church. They spoke boldly about the issues and challenges women face today, and constructed a call for the church to grow into maturity as we are meant to be.

We made many new friends, whom we look forward to partnering together as we align with one another.


We were honoured to be involved in this world changing conference and conducted interviews with over twenty women leaders on these issues and their call for Christians to Rise in Strength. 

While there, our team was able to explore the beautiful city of Amsterdam and connect with inspiring leaders from around the world.

“We call on men and women of the global Church to act so that women, men, girls and boys can all embrace their spiritual gifting to strengthen the work of the Church, and Her witness to the glory of God.”

-from The Call

Every man longs to matter

Men of Influence

A book on male mentorship

by Bill & Howard Hendricks
Moody Publishers

Behind Men of Influence

In the mid 90’s Howard Hendricks (1924–2013) and his son Bill Hendricks co-authored a book on male mentorship called As Iron Sharpens Iron - a title based off of Proverbs 27:17. The idea is that men build and shape each other into the men they’re meant to become. Men of Influence, is a revised edition of that book, and teaches you the importance of mentoring, how to find a good mentor, and what you can offer others as a mentor - in the modern world.

Behind the trailer


We had the privilege of working alongside Bill, who traveled all the way from his home in Dallas to our studio in Canada, to create a trailer for this new book.

 Bill Hendricks is president of The Giftedness Center, a Dallas-based consulting firm specializing in organizational effectiveness and individual career guidance. He is the author / coauthor of twenty-three books, including The Power of Uniqueness, The Person Called You, and most recently Men of Influence.

Alongside our footage of Bill, we wanted to capture an image of what this mentoring relationship could look like in the real world. We created several scenes for our characters to journey through, each having their own lives and in the end meeting together to learn from each other.

As Bill states: “It all comes down to this: the most important things in life can’t be learned from a book. They are gained by hanging around men of influence and the transformational impact of godly mentors.”

Quality of Place

The making of Quality of Place

The vision

The vision for Quality of Place was conceptualized August 23, 2017 and can now be seen at the Sherwood Park Cineplex theatre before each show. The film captures Strathcona County through artistic snapshots that were filmed during a yearlong process.

Social Media Edits

Along with the full length video, we created several social media edits to be shared on Facebook and Instagram – which highlight unique aspects of Strathcona County.


In early October of 2017 we put together the initial shot list. The shot list included scene numbers, locations, and camera motion – though, due to the scale of the project we included as much detail as possible, so that nothing was missed during the many months of filming throughout the year.

  • Scene #

  • Location

  • Season

  • Beg/Mid/End

  • Shot Description

  • Storyboard

  • Notes

  • Camera Motion

  • Direction

A portion of the extensive shot list that was used to plan out the shoot.

A portion of the extensive shot list that was used to plan out the shoot.


We filmed 16 separate scenes over the course of 11 months. Planning and coordinating each scene was exciting, especially when it came to filming and capturing what was visualized in the pre-production process.

Production began on November 23, 2017 at Cafe Haven and ended on October 20th at 11pm in an undisclosed Farmers Field.



-217 video elements

-170 audio elements

-Total of 408 unique elements in the timeline

A screen capture of the Final Cut Pro X timeline of the project, including sound design.

A screen capture of the Final Cut Pro X timeline of the project, including sound design.

We could not have done this video alone,
many contributed to make this video possible

Quality of Place talent:

Austin Capcara - Runner

Melissa Doberstein - Dancer

Zachary Walters, Jett Walters, Bretton Theune, Seth Odeson, Randall Zabel, Jordan Watt - Hockey players

Denver Capcara - Snowshoe, Snow Valley

Eric Martin - Snowboarder

Angelo Milonas - Pilot

Cassandra Cowick, Marley Cleaver, Sarah Edith & family - Sherwood Park Mall

George & Vicky Milonas - Vickys Bistro Winebar

April Kerr - Elk Island

Francis Poole - Horse rider, Rural Strathcona County

Family - Woodbridge

Effie & Nevah Milonas - Parade, Community Center

Jensen Stewart - Café Haven

Cam, Karen Schenk, Archie Dionisio - Vickys Bistro Winebar

Kaylin Schenk, Jared & Abigail Sanchez - Branches

Marisa Lehmann – Singer, Festival Place


Vickys Bistro Winebar

Millennium Place

Cafe Haven

Woodbridge Farms

Festival Place

Sherwood Park Mall

Elk Island

Snow Valley

Ardrossan Rec Center

Heritage Wetlands Park

*Note, not all names or locations are mentioned.

"Moving Mountains" featured on a world stage

In Moving Mountains, Mariz Doss shares her story of overcoming marginalization through sports and fitness, believing if you give women a chance to succeed, they will.

The film was presented on April 11, 2019 by Doss, a keynote speaker who opened her talk with this film at the Leadership Forum at the George Bush Presidential Center. It.was seen by Henry Kissinger, Bill & Melinda Gates and George Bush, to name a few! 

Iconium had been asked by Empowered Media, (a global media network based in Los Angeles). to tell the story of Mariz Doss, a woman in Cairo, Egypt. Mariz has contributed to breaking the cultural barrier for women in her culture to run outdoors and climb mountains. In the film, Moving Mountains, we worked with Mariz, who lives in Cairo, Egypt over Skype; and with Empowered Media who are based in Los Angeles. The film was submitted to Dare to Overcome competition, where we were a runner up.

This film is scheduled to be featured at several upcoming events and media networks.

Empowered Media’s Social Media post on April 11: “Thrilled to see that our short film, Moving Mountains, produced with our dear friends Mariz Moheb Doss and Karen Schenk was showcased at the Bush Institute today. It’s a packed house, including Secretary of State Henry Kissinger and Bill and Melinda Gates. The film is a direct outcome of our Dare to Overcome film competition.

Mariz presenting at the Leadership Forum, after showing the film, Moving Mountains

Mariz presenting at the Leadership Forum, after showing the film, Moving Mountains

Behind the Scenes

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The Editing Process

The Iconium team was given footage from Mariz to be used in the film “Moving Mountains.” The creative process involved interpreting hours of GoPro and iPhone footage into a story about empowerment in women.

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The Editing Process

The footage was placed into a context of it showing on a computer screen, with the ‘talking head’ footage was on a phone. This symbolically represents through communication platforms that women empowerment can be found and strived for anywhere in the world.

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The Editing Process

The footage was originally uploaded, however, due to a low speed of the internet, it would take weeks. It was then couriered on a flash drive to Canada. When the package arrived, the envelope was empty and the flash drive had been lost. A search request was placed, and miraculously, the flash drive showed up days later. We will never know where it was found, but celebrated it’s miraculous arrival!



Creating a set in Sherwood Park, Canada to capture the filming of Mariz in Egypt.



Capturing the audio and narrative footage in a studio in Cairo, while filming the A-roll in Canada.

Is content still king?

Denver captures content from a recent shoot with  Central Alberta youth unlimited  at  Timber Coffee Co  in Sylvan Lake.

Denver captures content from a recent shoot with Central Alberta youth unlimited at Timber Coffee Co in Sylvan Lake.

The importance of content

We consume a vast amount of content. According to a recent Neilsen report, “on average, American adults spend over 11 hours per day listening to, watching, reading or generally interacting with media.”

Platforms that utilize video content represent a substantial portion of time spent with media. Overall video use—time spent with a TV set, computer video and using video focused app/web on smartphones and tablets—netted out to nearly six hours per day for U.S. adults during first-quarter 2018.

In addition to video, social networks are now beginning to affect the content landscape. While social media has already reshaped the way people connect with each other, it’s effectively become a factor for major platforms in creating and monetizing premium content.


Starting point

Great storytelling begins with creative planning, and our favourite Apple products.

What does this mean for you?

These are facts we cannot ignore. The sheer volume of content needed to fill an 11 time span each day is staggering. People are determining what they watch by the subscriptions they sign up for, and the social media platforms they follow. They are wanting to learn and to consume content in an engaging way.

  1. Offer relevant and valued content

    The content you create needs to be incredibly interesting, solve a problem or meet a need. There is so much information available, that unless your content promises to be worth the time spent engaging with it, it will be ignored. It’s important to know who you are creating the content for and understand how they will benefit from it.

  2. Ensure your content is visually engaging

    Gone are the days when someone will spend time reading a long article or watching a lengthy video to find the answer at the end. It’s important to create a breadcrumb approach. A title, tagline, a heading image will get the attention which will draw your audience in. Continue to offer value benefits for the first 20, 30, and 60 seconds. You need to keep their attention. Beautiful, relevant and interesting visuals will be of great value. There is so much available that it is important for you to keep the attention.

  3. Distribute effectively to your audience

    Once you have created the content, the next step is to get it in front of your audience. You may need to create a variety of media types to communicate your message. If you take the core message, create a print version, video version, possibly online training; you will have more methods of getting not only the message, but the unique delivery method to carry your message to your intended audience. Your goal needs to be clear - what is it that you want them to learn and do after they have seen your communication? You may need to create a paid ad and use that to direct traffic to the source of your content.

Your audience is spending time reading and watching what is important to them. Spend the right amount of time and money to create a powerful, engaging message that enables you to connect with, and bring about the results you are looking for.

Iconium Media specializes in content creation and will customize our services to meet your unique need.

Let’s talk!

by Karen Schenk

Discover how to control your brand

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Have you ever wondered where to start? There are so many places to communicate, and you know what worked in the past is no longer the best way to advertise and make your presence known. Did you know that websites still work? In fact, they are the first place people go - even before they come to your street address.

It’s a place that you can build a presence. It’s where you control your brand. The visuals on your site, more than anything, will tell people who you are and what you value. Your message can be clearly expressed. It’s on your website you can build a recurring community that sees your website as the go-to place. All the other mediums can be a vehicle to drive traffic to your website.

Drive your customers to your website

Your website is positioned as the foundational tool for all targeted traffic to flow through and to complete the call-to-action. It is imperative to determine who the audience is and what you would want them to accomplish. “Everyone will not do everything, everywhere.” A select audience needs to be targeted with a very clear call to action. Then as many of those people need to be targeted through organic and paid advertising methods.

What is the role of social media?

Social media can be used to attract and reach new customers, cultivating brand awareness. It also can be used to increase brand loyalty as you interact with existing customers. The most important thing you can do is to fine-tune your brand experience. by driving traffic to your website.

A well-made social media presence helps with your Google ranking, so social is getting harder to ignore if you want traffic from Google.

A custom optimized website can give you a robust edge to accomplish the key result areas. You are in control of what the users experience, what they learn and the call to action, while the social media platforms serve as a tool to create brand and product awareness, and keep your audience aware of the offerings in your website.

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Your website

is the only digital space you can fully control the user experience and achieve the desired outcome of your goals. It is where you want to drive your customers.

Is a website really necessary?

Your site is critical to helping you accomplish your goals. It’s where you help solve your customers needs. They come to you seeking answers - and the more you can provide answers, the more ready they will be to engage with you. These are some of the roles your website will play with your customers.

  1. It helps you control your message and deliver a call to action.

  2. Provides credibility to your current audience and potential audience.

  3. It creates a platform that enables people to tell others about you.

  4. It enables you to turn your visitors into customers.

  5. Search engine optimization - an effective website helps people find you.

  6. It’s your storefront. People come to see who you are, what you do, how they can get involved.

It’s time to look at your website. It’s one of the most important tools your company has. Contact us and we can talk further with you.