Your mission inspires the work we do. We become your partner and present unique solutions to strategy, design and media.
To create responsive media which results in engagement and transformation.
Iconium equips global partners to accelerate their mission through a relational approach that creatively leverages media and design.
Our focus is on serving you first and then everything else will fall into place. You are the one that matters. We will listen, customize and tailor our services to meet your needs. Iconium team adheres to 8 key values in how we relate to you and each other. Read more about our values and see what we know to be true.
Meet Our team
Iconium Media is composed of highly skilled, driven leaders who are exceptionally creative and innovative. We offer an agency-styled service as the team collaborates, and then executes in their area of specialty.
Karen Schenk helps organizations use media to create results they could never have imagined. She specializes in equipping organizations to create and facilitate responsive media that brings about transformation. In her previous role, Karen led a large creative and technical staff, mobilized a team of over 1000 volunteers, skilled in how to engage media and played a key role in the development of a world-class system for online follow-up.
Karen has created highly effective digital strategies, social marketing campaigns, social media profiles, helped organizations define their marketing objectives, integrated marketing strategies, researched software and overseen software development projects, led projects and created partnerships at international destinations and included negotiating teams through creative processes. Karen recently completed her Masters of Business Administration.
Denver Capcara has a passion to produce the highest quality of work. He constantly researches and learns the most up-to-date processes involved in filmmaking. He brings this desire, skill and experience to Iconium as he creates the highest quality film in a wide range of projects. At Iconium, Denver manages the studio and oversees all aspects of production and film teams. He’s been a leader in creating powerfully engaging films. Denver graduated with a Digital Media and IT Diploma at NAIT.
Denver has more than 5 years of experience in creating broadcast quality videos, working on web-based and marketing solutions. He is very familiar how to work in a web-based training environment.
Director of Marketing | Effervescent
Cheryl Purschke is a communications specialist who has a unique ability to create captivating visuals that influence culture. As Director of Marketing, she leads our creative team to challenge status quo and help our clients stand out. She is passionate about creating design solutions that generate results.
Cheryl has more than 20 years of experience. She graduated with her Design Diploma from MacEwan Design program and has extensive experience serving and leading communications teams.
Account Coordinator | Efficacious
Tyler Clark is a strong communicator who thinks creatively, is detail-oriented and serves as the account coordinator. He takes a customer-driven approach, uses problem solving and organizational skills to equip the team to meet deadlines.
Tyler has served in multiple volunteer capacities for non-profit organizations. He is committed to doing what it takes to further the mission and vision of our clients. He’s a talented photographer, and may be found capturing images alongside his project management role.
Tyler has graduated with his Bachelor of Commerce from MacEwan University. He is skilled in communication, teamwork and time management.
Zachary Walters is a passionate designer who is continually developing an innovative style to create engaging visuals that elicit a response. He is adventurous and always willing to try something new.
His design skills are enhanced by his ability to create art with the camera through photography and filmmaking. It also seems his gift of acting comes in handy.
Zachary has more than 3 years of experience and is currently in his 3rd year at MacEwan Design program. He enjoys designing details as much as he does creating larger than life sized projects. You never know where you might see some of his work - possibly even on a large truck on an Alberta highway.
Filmmaker, | Storyteller
Greg Waggoner is passionate to share stories through the lens of a camera. He has worked in filmmaking, advertising and event promotions. He specializes in cinematography, but also has experience in graphic design, animation and writing. He has been the Director of Photography for award winning films.
Greg is always up for adventure or a new challenge and would love to help share your story with the rest of the world.
Adriel Rosenfeldt has a distinct creative outlook and the ability to use technology to accomplish what may seem impossible. He demonstrates his artistic skill through an advanced capability with After Effects, film and photography.
Adriel has more than 3 years of experience. He graduated with a Digital Media and IT Diploma at NAIT.
Adriel is a refined artist, who can create nearly anything that comes his way. His approach to motion graphics leaves the viewer in awe.
Marketing Coordinator | Spirited
Marisa Lehmann is an artist who has a unique blend of creativity and organizational skills. She is a skilled writer, photographer, planner and a marketer. Marisa has more than 3 years of experience in photography, planning, hospitality and organizing events, designing and writing.
She has trained at Vanguard College and Bethel School of Ministry in Redding, California. She creates high quality, on time and on budget, while meeting or surpassing the client’s standards.
Sarah Schenk specializes in developing creative solutions that enhance communication strategies. Her determination to succeed enables her to maximize her role as a Marketing Coordinator for Iconium. She graduated with her Marketing Diploma at SAIT in Calgary.
She is hardworking, passionate, independent and will never let a road block hinder her from a goal.
She provides social media resources, assists in developing translated websites and acquiring all the necessary content for our websites, and may even assist on a film shoot.
Sarah has more than 3 years of experience in marketing, and content development.
Cam Schenk oversees associated charity work with Iconium Strategies. He connects people with transformational and life-giving opportunities as he secures the resources needed for people’s lives to be impacted by the charities we support.
Cam has strong relational and networking skills and brings to Iconium over 25 years of fund development and donor care experience. He cares deeply about inspiring transformational life change through media as he connects key donors with our charities.
Learn more at iconiumstrategies.com
Filmmaker & Audio Technician l Tenacious
Jake Weidman has worked in film for the past 4 years. From commercials, television shows, to feature films Jake has forged a path in industry with a no-nonsense approach for quality on jobs along with a positive attitude.
Jake works as an audio technician; directed a documentary, worked on live switched shows, edited short films; directed an award nominated documentary; worked on the national television shows; Amazing Race, MasterChef Canada, Grey Cup, project managed and was an AD on a feature film; Worked on numerous award winning short films, worked in Grip & Electric for 4 years; was an instructor for a film courses.
We work with a team of specialists and contractors who are hand-picked for your particular project.
Sheldon Kotyk, Web Developer
Sheldon has been designing and building websites since 1996. He and Karen have worked together building countless websites designed for spiritual transformation since 2000. Sheldon brings knowledge of PHP, HTML, CSS and JS to the table along with server and network administration. He delivers quality web products on time and on budget.
Iconium. “People with this name have a deep inner desire to serve humanity and to give to others by sharing money, knowledge and experience, or creative and artistic ability. People with this name tend to be creative and excellent at expressing themselves. They are drawn to the arts, and often enjoy life immensely." (based on "SheKnows.com")